With over 30 years of experience, Vince Cerullo helps families and business owners reach their financial goals through cash flow, tax-efficient investing, retirement, and estate planning. He provides clear, personalized advice that empowers clients to control their financial future. Vince holds a diploma in Electronic Engineering Technology and earned his CFP designation in 1997. Known for his integrity, he has helped many clients resolve complex financial issues.
Your partner in personalized, full-service wealth management
Your ally in the pursuit of financial freedom
We go beyond just managing money. At Cerullo Financial Services, we focus on optimizing your financial journey by fusing technology, modern strategies, and core values like integrity, transparency, and balance. We provide honest, personalized advice and a proactive, high-touch experience.
Book a meetingMeet the team
Vince Cerullo, CFP®
Wealth Planner
Deonne Cerullo,
Office Administrator
Joanne Winter,
Administrative Assistant
Nick Cup, MBA, CFP®, CIM®
Supervising Portfolio Manager
Stuart Hinshelwood, CIM®
Associate Portfolio Manager
Vince Cerullo, CFP®
Wealth Planner
ABOUT
Deonne Cerullo,
Office Administrator
ABOUT
Deonne Cerullo brings a friendly attitude and an organized approach to our front desk, serving as Office Administrator and our key point of contact with clients. She began working with Vince in 2005 on a part-time basis, transitioning to a full-time role in 2010. Since then, she has played an integral role in supporting day-to-day operations at the practice.Before joining the team, Deonne was a dedicated stay-at-home mom raising two children. She was actively involved in her local school community, serving as a volunteer and member of the parent council.Deonne takes pride in helping clients feel welcomed and supported from their very first interaction. Her reliability, patience, and experience make her an essential part of the team.
Joanne Winter,
Administrative Assistant
ABOUT
Joanne Winter has been an important part of the team since joining Vince on a part-time basis in 2012. With a professional background in banking, she brings a strong foundation in client service and financial administration to her role. After several years dedicated to raising her two boys, Joanne transitioned back into the workforce.In her role, Joanne assists with day-to-day administrative tasks, helping ensure that client needs are met with efficiency and care. She is dedicated to creating a smooth and positive experience for all our clients.Outside of work, Joanne is involved in her children’s school community, volunteering regularly and serving as lunchtime supervisor. She values the opportunity to contribute to her community while balancing her professional responsibilities.
Nick Cup, MBA, CFP®, CIM®
Supervising Portfolio Manager
ABOUT
Nicholas Cup is a Portfolio Manager at Optimize. He specializes in overseeing investments of clients’ comprehensive financial strategies, making sure adjustments align to their unique goals. With more than 12 years of experience, he’s fluent in retirement cash flow planning, investment management, tax and estate strategies, and insurance planning. Nicholas is an MBA graduate and has acquired both the Certified Financial Planner and Chartered Investment Manager designations.
Nicholas believes financial peace of mind begins with a clear plan and diversified portfolio, not just market returns. He takes pride in helping clients make informed decisions and works closely with advisors to build personalized, long-term solutions.
Outside of work, Nicholas enjoys spending weekends at the cottage with his family and dog, as well as golfing, cycling, and running.
Stuart Hinshelwood, CIM®
Associate Portfolio Manager
ABOUT
Stuart Hinshelwood is an Associate Portfolio Manager at Optimize who helps clients select investment strategies that match their goals and risk tolerance. He works closely with clients and advisors to create resilient portfolios that adapt as client needs and markets change. He strives to provide clarity on how investment decisions support long-term outcomes.
Early in his career, Stuart was inspired when he listened to a Portfolio Manager speak passionately about his job. He was drawn to the profession’s combination of continuous learning and the opportunity to make a genuine difference.
For Stuart, the most rewarding part of his role is simplifying complex financial concepts into comprehensible action plans. He takes pride in breaking down sophisticated topics into clear, straightforward guidance that helps clients feel confident in their decisions.
Beyond his role at Optimize, Stuart enjoys an active lifestyle of hockey, lacrosse, golf, tennis, cycling, and chess. He also values time with his family and being involved in his kids’ sports and activities.
Team Values
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The Cerullo Financial Services team is unwavering in their commitment to earning and maintaining the trust of their clients. Every decision we make is guided by a deep understanding of their clients' needs, goals, and dreams. By taking the time to listen and understand, the team ensures that every financial strategy reflects what matters most to the client. Trust is the foundation of their approach, ensuring clients feel secure in every financial decision we make.
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Integrity is at the heart of everything the Cerullo Financial Services team does. We believe that doing what is right — even when it’s difficult — is the only way to foster lasting relationships with clients. Whether it’s helping households resolve complex financial issues or guiding clients through major decisions, the team prioritizes doing what’s best for their clients. This integrity is demonstrated through their clear, honest, and transparent approach to financial planning.
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Financial planning can be complex, but the Cerullo Financial Services team excels at making it simple. We strive to make financial concepts clear, accessible, and actionable. By breaking down complex investment and planning strategies into easy-to-understand explanations, We ensure that clients feel informed and confident in their financial decisions. Clarity empowers clients and reduces uncertainty, creating a sense of security in their financial future.
Timeline
Supporting our community
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The Cerullo Financial Services team is proud to be actively involved with Rotary International, an organization dedicated to community service and positive change. Through this involvement, the team strives to give back to the community that has played an integral role in their success. Their participation in Rotary allows them to make a tangible difference locally, supporting initiatives that uplift others and contribute to lasting, positive change.
Improving health outcomes for children is a priority for The Cerullo Financial Services team. By contributing to SickKids, we support groundbreaking pediatric research and innovative care that benefits children and families. Their involvement underscores a commitment to advancing healthcare and creating a healthier future for the next generation.
Promoting understanding and reconciliation between Indigenous and non-Indigenous communities is an important focus for The Cerullo Financial Services team. Through their support of the Gord Downie & Chanie Wenjack Fund, we contribute to efforts aimed at fostering inclusivity and building stronger connections across communities. This commitment reflects their belief in a more compassionate and unified society.