With over 40 years in financial services, Ken Vyse brings deep experience and a client-first approach to Optimize Asset Management. He began his career at Royal Bank in 1981, held leadership roles, and moved into wealth management in 2000. Ken advised clients at Edward Jones and IPC Securities before joining Optimize in 2021. He’s passionate about building trust and simplifying complex financial matters to help clients achieve their goals with clarity and confidence.
Your partner in personalized, full-service wealth management
Your ally in the pursuit of financial freedom
We go beyond just managing money. At The Vyse Group, we focus on optimizing your financial journey by fusing technology, modern strategies, and core values like integrity, transparency, and balance. We provide honest, personalized advice and a proactive, high-touch experience.
Book a meetingMeet the team
Ken Vyse,
Wealth Planner
Rosemarie Webb,
Assistant
Justine Vyse,
Assistant
Nick Cup, MBA, CFP®, CIM®
Supervising Portfolio Manager
Stuart Hinshelwood, CIM®
Associate Portfolio Manager
Ken Vyse,
Wealth Planner
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Rosemarie Webb,
Assistant
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Justine Vyse,
Assistant
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Nick Cup, MBA, CFP®, CIM®
Supervising Portfolio Manager
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Nicholas Cup is a Portfolio Manager at Optimize. He specializes in overseeing investments of clients’ comprehensive financial strategies, making sure adjustments align to their unique goals. With more than 12 years of experience, he’s fluent in retirement cash flow planning, investment management, tax and estate strategies, and insurance planning. Nicholas is an MBA graduate and has acquired both the Certified Financial Planner and Chartered Investment Manager designations.
Nicholas believes financial peace of mind begins with a clear plan and diversified portfolio, not just market returns. He takes pride in helping clients make informed decisions and works closely with advisors to build personalized, long-term solutions.
Outside of work, Nicholas enjoys spending weekends at the cottage with his family and dog, as well as golfing, cycling, and running.
Stuart Hinshelwood, CIM®
Associate Portfolio Manager
ABOUT
Stuart Hinshelwood is an Associate Portfolio Manager at Optimize who helps clients select investment strategies that match their goals and risk tolerance. He works closely with clients and advisors to create resilient portfolios that adapt as client needs and markets change. He strives to provide clarity on how investment decisions support long-term outcomes.
Early in his career, Stuart was inspired when he listened to a Portfolio Manager speak passionately about his job. He was drawn to the profession’s combination of continuous learning and the opportunity to make a genuine difference.
For Stuart, the most rewarding part of his role is simplifying complex financial concepts into comprehensible action plans. He takes pride in breaking down sophisticated topics into clear, straightforward guidance that helps clients feel confident in their decisions.
Beyond his role at Optimize, Stuart enjoys an active lifestyle of hockey, lacrosse, golf, tennis, cycling, and chess. He also values time with his family and being involved in his kids’ sports and activities.
Team Values
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We take fostering trust and delivering a seamless financial journey seriously. This means we carefully analyze and understand each client’s unique goals, so we can design strategies that create meaningful outcomes. Our team works hard to make everyone feel valued and supported, so they know their financial goals are always the top priority.
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Grounded in integrity, transparency, and ethical practices, we build relationships that exceed transactions. We create personalized financial experiences that are rooted in our principles of trust and accountability, while aligning every interaction with our clients’ values too. This synergy and our commitment to integrity inspires confidence in clients, fostering lasting partnerships built on mutual respect.
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The Vyse Group is committed to building relationships that withstand life’s complexities. Readily available to offer support, we make sure our clients and their families feel secure and confident at every stage of their life and financial strategy. We tirelessly strive to help clients navigate challenges, seize opportunities, and achieve long-term financial success, all with peace of mind.
Supporting our community
The Vyse Group is a proud supporter of the Alexandra Hospital Foundation. Through a donation pledge for the Chart One Campaign, our contribution reflects our dedication to support the enhancement of healthcare services and community access to medical care.
Through our support of STICH and their Supper Club, we help bring people together to strengthen local ties, promote community engagement, and bolster food security. They’ve built a community hub run by local residents, where anyone can gather for a hot meal and friendship. At The Vyse Group, we don’t just value financial health, but overall well-being.
At The Vyse Group, we’re committed to environmental conservation, demonstrated by our support of Ducks Unlimited Canada. This organization focuses on preserving wetlands and wildlife habitats, aligning with our values of sustainability and environmental stewardship.